Data Analytics Enriches US Open Tennis Fans’ Experience

Fans outside the Red Star Cafe and the US Open Collection store in the South Plaza. - Getty Images for the USTA

#MIT Technology Review: #Tennis fans who watch the #USOpen in person or around the world on TVs, PCs or smartphones might not be aware of all the sophisticated technology behind the two-week professional tennis event. Since 1990, #IBM has worked with the United States Tennis Association or #USTA to provide a richer technology experience for millions who visit the US Open’s digital platforms worldwide – as well as the media, coaches and players. This year we’re using the latest in #Cloud, #DataAnalytics, #Mobile and #SocialTechnology for an even better fan experience, which tennis fans demand, year-after-year.

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