Nornikel Looks to Popularize Palladium

Mining giant Norilsk Nickel’s board of directors has approved a plan to promote palladium, an alternative to platinum, on the world market.

Norilsk Nickel, the world’s largest producer of nickel and palladium, intends to increase global interest in the metal by promoting its use in jewelry and automobiles, a source told Kommersant.

In diversifying its sources of profit, Norilsk Nickel is aiming to reduce the impact that variations in nickel prices currently wield over the company’s returns, Andrei Shenk, an analyst at Investcafe, told Kommersant.

http://www.themoscowtimes.com/news/article/norilsk-nickel-looks-to-popularize-palladium/484938.html#ixzz2fe1m87C4

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